ADHESIVE: a substance used to hold materials together by surface attachment

ANIMATION: The use of motion in displays.

ASSEMBLY: 1: The process of erecting display component parts into a single, integrated display unit. 2: A group of materials or parts that have been placed together for bonding or that have been bonded together.

AUDIENCE: The group of consumers that will be exposed to an advertisement.

B-FLUTE: One of the sizes of the interior wave of combined corrugated board, it is the most commonly used board in the display industry. It is 1/8 inch thick

BACK CARD: A flat display card with an advertising message normally rising form behind a merchandiser or display.

BANNER: A strip of material bearing an advertising message, that is stretched across windows, walls, and/or ceilings.

BIN: A container for bulk product.

BLANK DUMMY: Normally a full size prototype of a display with no printing or artwork.

BLEED: Extending an image or color beyond the final image area to ensure that no unprinted portions show on final image after cutting.

BULK SHIPMENTS: Shipments in mass, unassembled, ie... bulk on skids, bulk in cartons

BURSTING STRENGTH: Identifies the strength of corrugated paperboard. The strength is determined by the combination weight of paper used as liner in the construction.

C-FLUTE CORRUGATED: One of the sizes of the interior wave of combined corrugated board. It is the most common used board for folders, cartons, and pads. It is 3/16 of an inch thick.

CALIPER: The thickness of a material usually specified in thousanths.

CASE CARD: A display card that is attached to a case containing product.

CHIPBOARD: A paperboard usually made from recycled paper to which a litho is often mounted to create a cardboard displays. Is made of various grades and calipers.

COLLAR: A die-cut flange.

COUNTER CARD: A self standing, usually easeled, card placed on a counter top to advertise a product

COUPON PAD: A stack or pack of coupons or rebate certificates that is perforated or taped for easy tear off.

CREASE SCORE: A depressed or indented line formed in a material to allow the material to fold.

CUT-SCORE: A line that is cut through a portion of the thickness of material to allow the material to fold.

DANGLER: A hanging display thats movement is affected by air currents.

DEBOSSED SIGN: A sign that is marked with depressed or indented designs or lettering.

DIE: A tool which is used for cutting, stamping or molding, etc.

DIE-STRIKE: A first-off proof from the die that is used to determine cutting accuracy.

DROP SHIPMENT: Shipping to various destinations.

DROP TESTING: A process of testing done to a shipping container to gauge how the contents will hold up in shipping.

DUAL MOUNTING: The process of gluing a printed sheet to both sides of a substrate to exact register in a single pass.

DUMMY: A mock-up of the finished display.

DUMMY MERCHANDISE: Empty packages or weighted containers etc., used in place of actual product for display development or viewing.

DUMP-BIN: A bin display made to stand on the floor in which bulk product is dumped.

E FLUTE CORRUGATED: One of the sizes of the interior wave of combined corrugated board, it is 3/64ths of an inch thick.

EASEL: A triangular support to be attached to the back of a display andthat enables it to stand upright.

EASELING: The attaching of an easel to the back of cards, signs and displays.

EMBOSSED SIGN: A sign that is marked with raised designs or lettering.

EMBOSSING: Process of raising prints, designs, patterns, etc., so that they are raised above the flat surface of signs or displays.

END-AISLE DISPLAY: A display unit designed to be positioned at the end of a store aisle.

EYELETTING: The process of punching small holes which may or may not be reinforced for purposes of lacing or tying parts of a display together or attaching hooks, cords, etc.

FEET: Display stands of various designs made of metal, plastic, or paperboard.

FLANGE: A projecting rim around an object to hold it in place.

FLOORSTAND: A Point of Purchase display that is placed on the floor.

FOAM CORED BOARD: A family of rigid fome centered boards made with a variety of surfaces and thicknesses. Various types of interior fomes.

GRIPPER: The edge of a sheet that is gripped by mechanical fingers to carry it through a press.

GROMMET: A flanged cylinder of metal usually brass, larger than an eyelet.Used with a washer to reinforce a hole ie...tarp, banners

KD/KDF: Abbreviation for knocked down or knocked down flat display to be assembled at the point of purchase.

LITERATURE HOLDER: A display to hold brochures.

MAKE READY: The process of setting up a machine or work station for production.

PERMANENT DISPLAY: A display designed for a long life, often a year or longer.

POINT: Equal to one thousandth of an inch used in describing the caliper of paperboard.

POLE: Joined round cardboard tube sections.

POP-UP: A display where a portion of it pops up when opened.

POP-UP BIN: A corrugated display bin constructed so that it can be set up with one motion.

PRE-PACK: A display designed to ship complete with product.

PREMIUM: An item used to attract attention that is of some value to the consumer such as a glass jar or tin box

PRESSURE-SENSITIVE: A common adhesive material usually available in strips or solid coverage used to adhere signs, etc., to posting position desired.

PROTOTYPE: A model of a display.

RISER: A part of a display that rises above merchandise and is visible from other parts of the store.

SBS BOARD: Solid bleached sulphate board.

SCORING: A partial cut through corrugated or cardboard or a crease impression to allow for bending of material along that line.

SCRAP: Unusable pieces of material leftover during production process.

SKID: A platform support for a pile of cut sheets that facilitates shipping and handling by fork lift trucks.

SLIP SHEET: A paper sheet placed between displays or sections of displays toprevent rubbing in shipment.

SLIT-SCORE: A cut made in a sheet that extends through only a portion of the thickness, which enables the sheet to fold back on itself.

SLOT: A cut made in a fibreboard sheet, usually to form flaps and thus permit folding. Widths of one-fourth and three-eighths in are common.

STEEL RULE DIE: Metal blades, with different cutting values, inserted in hardwood backings(flat or curved), to produce impressions or die-cut pieces. Used when special shapes or angles are required on a component. Used to cut many different materials.

STENCIL: A printing screen cut with letters or designs.

SUBSTRATE: A material usually paperboard or fome board to which a litho is mounted.

TENT CARD: Card designed to fold like a tent to set on counters, tables and bars.

TIP-ON: A card that is attached to a display to draw attention to a certain feature or give a three dimensional look.